blog-img

Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action

The Measurement Minute by Gary Angel   Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...

February 3, 2020

By Gary Angel

blog-img

Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

blog-img

The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

blog-img

Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

blog-img

Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism

The Measurement Minute with Gary Angel   The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...

December 22, 2019

By Gary Angel

blog-img

Screening Off – The right answer for thinking about model bias

The Measurement Minute by Gary Angel   You can't use a protected variable in a model and you shouldn't use a proxy for it either. But how do you decide what's a proxy and what isn't given ...

December 20, 2019

By Gary Angel

blog-img

The Problem of Correlation: Why you don’t need to have a variable to use it

The Measurement Minute by Gary Angel   If a model didn't use gender as a variable, it can't be gender-biased...right? Totally wrong. Because correlations to protected variables are everywh...

December 18, 2019

By Gary Angel

blog-img

The Apple Card and Model Bias : It’s not so easy to tell if a model is biased

The Measurement Minute by Gary Angel   Most people probably think it's a slam dunk to decide if a model is biased against a protected class. It isn't. Because age, gender and race are deep...

December 16, 2019

By Gary Angel

blog-img

Fixing Overly Tactical Metrics: Content Consumption Part II

The Measurement Minute by Gary Angel   If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...

December 2, 2019

By Gary Angel

Search