Crowd Analytics Segmentation Capabilities
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...
LiDAR Sensors for People Measurement Review Series: Ouster OS0
Lidar has become a go to people measurement technology for Digital Mortar. Although lidar has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discuss ...
Lidar and People-Measurement
Lidar sensors capture a three-dimensional image of a space. They shoot out invisible (infrared) beams of light and then measure how long it takes for the beam to reflect back. A single lidar sens...
People Measurement and Full Journey Shopper Analytics for Retail
Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...
Use Cases for Realtime Alerting Based on People-Measurement, Occupancy and Crowd Analytics
Like most analytics and software tools, the biggest stumbling block for people-measurement platforms like our DM1 is translating tool into business use. That’s often a particular challenge for anal...
Realtime Alerting with People Measurement and Crowd Analytics: Performance is the Hard Part
These days, alerting isn’t all that complex. It’s trivial to integrate email and texting into an application – and supporting Webhooks isn’t much harder. This kind of integration used to be c...
Shopper Journey and PoS Integration : Mapping SKUs to the Store
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....
Dynamic Real-time Associate Allocation
The Measurement Minute by Gary Angel Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...
Alerting in People-Measurement
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...