Actionable Analytics
The Measurement Minute with Gary Angel Everyone (including me) likes to tout analytics ROI and actionable analytics. But the truth is that direct, actionable results from analytics are l...
Loss Prevention and Shopper Analytics
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
Garry Kasparov, Ke Jie….Bill Belichick?
The Measurement Minute with Gary Angel If you consider the factors that control what makes a good ML problem and apply them to major sports leagues, it's pretty clear what role stands ou...
Scale Efficiency and ML – Why Our Short-Attention Span Matters
The Measurement Minute with Gary Angel Thinking about when to use machine learning? Defined outcomes and clock-time efficiency are both important. But so too is the scale of the problem ...
McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition
The Measurement Minute with Gary Angel Acquisitions are a dime (or $300 million) a dozen these days. But McDonald's acquisition of Dynamic Yield is definitely an out-of-the-box strategic...
The Surprising Role for Humans in Creating ML Training Data
The Measurement Minute with Gary Angel Creating training data for ML can be really hard. That's why you should consider using the data you have to generate more. Check out the full blog ...
ML Use-Cases without a Baked-in Outcome : Geolocation and Associate Detection
The Measurement Minute with Gary Angel The use-cases we here at Digital Mortar have pushed on with ML all involve business problems where we don't have defined outcome in our data. In th...
Supervised Learning and its Challenges
The Measurement Minute by Gary Angel There's a lot of hype about ML - some of it deserved. But when you look at it closely, almost all of the techniques that really matter in ML fall int...
Breaking Up Is Hard to Do
The Measurement Minute w. Gary Angel The evolution of big tech didn't go the way most of us expected. And the creation of giant monopolists (or monopsonists) creates real issues for publ...