The Measurement Minute #43 with Gary Angel : The Funnel is Dead Customer Journey's are mostly thought of as a linear funnel. It's a common-sense view that helps make a complicated proces...
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
The Measurement Minute #42 with Gary Angel : Giving Your ML a Helping Hand with Meta-data Adding context and data based on your existing data is a technique as old as analytics. Just bec...
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
The Measurement Minute #41 with Gary Angel : Making Small Data Sets BIGGER Supervised Learning data sets are often hard to come by and have to be created manually. That often means they ...
The Measurement Minute #38 with Gary Angel : ML is Changing the Role of the Analyst Most data analytics folks aren't ML experts. And like just about everyone else, they're worried about ...
The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...
The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets. I'm just back from three days of conversations at the Digital Analytics Hub and start a...
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...