The Measurement Minute #38 with Gary Angel : ML is Changing the Role of the Analyst Most data analytics folks aren't ML experts. And like just about everyone else, they're worried about ...
The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...
The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets. I'm just back from three days of conversations at the Digital Analytics Hub and start a...
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store Measuring the impact of out-of-stock conditions is kind of like a...
Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance Intuitively, you know that out-of-stock conditions in the store impact per...
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...