The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store

Measuring the impact of out-of-stock conditions is kind of like assortment analysis but with the additional complexity of in-store measurement to control for localization and seasonal progression and digital analytics to measure shifts to online. PoS analytics, in-store shopper measurement and digital analytics? No wonder I love this problem.