The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers With all that digital advertising, it's certain that some of it leads ...
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement Even seemingly simple real-world tasks like queue measurement turn out to have all s...
The Measurement Minute #23 with Gary Angel : Getting Attribution Right So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...
The Problem Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far. ...