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Getting Queue Measurement Very Wrong

Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...

September 28, 2018

By Gary Angel

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Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel

The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance   Intuitively, you know that out-of-stock conditions in the store impact per...

September 26, 2018

By Gary Angel

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The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel

The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution   So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...

September 19, 2018

By Gary Angel

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Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it's certain that some of it leads ...

September 17, 2018

By Gary Angel

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Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel

The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement   Even seemingly simple real-world tasks like queue measurement turn out to have all s...

September 10, 2018

By Gary Angel

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Getting Attribution Right : The Measurement Minute #23 w. Gary Angel

The Measurement Minute #23 with Gary Angel : Getting Attribution Right   So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...

September 7, 2018

By Gary Angel

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Measuring Queue Times with Xovis Cameras

The Problem Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...

August 28, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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