Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel
Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel
By Gary Angel
|September 17, 2018
The Measurement Minute #25 with Gary Angel : Store Attribution – Giving Digital Marketing Credit for Store Shoppers
With all that digital advertising, it’s certain that some of it leads to in-store shopping. But how much? And is it different for different digital campaigns and channels? The Measurement Minute tackles store attribution.