The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
The Measurement Minute by Gary Angel Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in people-measurement...
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
The Measurement Minute by Gary Angel Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we've found for active Occupan...
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...
The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...
The Measurement Minute by Gary Angel Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...