Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel
Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel
By Gary Angel
|June 29, 2018
The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right
VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.