High Risk, High Reward. Building Habits is the Business Of Good Customer Experience
High Risk, High Reward. Building Habits is the Business Of Good Customer Experience
By Gary Angel
|June 24, 2020
The Measurement Minute by Gary Angel
Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard to break. That’s why retention is easier than acquisition. Right now, businesses have extraordinary risk (obviously) but extraordinary opportunity as well. Delivering good experiences now will engender brand loyalty for years to come.
Podcast: Play in new window | Download
Subscribe: Android | Google Podcasts | RSS