Lidar Technology for People-Tracking and Shopper Measurement
Lidar Technology for People-Tracking and Shopper Measurement
By Gary Angel
|January 12, 2021
The Measurement Minute by Gary Angel
Lidar may be best known for its application to self-driving cars, but it’s also a powerful people-tracking technology. Lidar’s great coverage area and ability to function in any lighting conditions make it very popular for security applications. But it can be used for any type of people-movement tracking and it has some unique advantages when it comes to doing both merchandising analytics and full journey tracking of shoppers in the store.
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