Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics
Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics
By Gary Angel
|November 25, 2019
The Measurement Minute by Gary Angel
Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly what you intended with it. Content Consumption metrics are a good example of a metric that – while seeming to drive the intended behavior – can actually steer a business wildly off course.
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