More (or Less) in Common
More (or Less) in Common
By Gary Angel
|July 1, 2019
The Measurement Minute with Gary Angel
VoC is a remarkably flexible research instrument when used creatively. Political research from More In Common illustrates how asking the unexpected question can yield new insight.
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- In-Store Shopper Metrics: Dependence and Independence
- Conversion per Opportunity: Combining PoS and Shopper Journey Data
- The Role of LiDAR in People-Measurement and Shopper Analytics
- Tying Point-of-Sale (PoS) data to Shopper Journey Data
- Building a Metric Framework for In-Store Shopper Journey Measurement