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Stop the Blame Game : The Measurement Minute #22 w. Gary Angel

The Measurement Minute #22 with Gary Angel : Stop the Blame Game   There is more effort and money spent on attribution than any other marketing analytics problem. It's a legitimate problem...

August 27, 2018

By Gary Angel

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Why CLTV : The Measurement Minute #21 w. Gary Angel

The Measurement Minute #21 with Gary Angel : Why CLTV   If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay a...

August 24, 2018

By Gary Angel

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Lessons from the MoviePass Deathwatch : The Measurement Minute #20 w. Gary Angel

The Measurement Minute #20 with Gary Angel : Lessons from the MoviePass Deathwatch   You probably know MoviePass as the too good to be true unlimited movies for $10 a month service. But yo...

August 15, 2018

By Gary Angel

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Putting Data Science Skin in the Reporting Game : The Measurement Minute #19 w. Gary Angel

The Measurement Minute #19 with Gary Angel : Analytic Reporting isn't just for your Users   Building Analytic Reports isn't just good for users. It helps address structural problems in ent...

August 12, 2018

By Gary Angel

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Tools not Reports – It Really Makes a Difference : The Measurement Minute #18 w. Gary Angel

The Measurement Minute #18 with Gary Angel : Why Analytic Reporting Changes the Game   Most reports don't make a difference and they don't build analytics culture because they don't really...

August 8, 2018

By Gary Angel

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Analytic Reporting : The Measurement Minute #17 w. Gary Angel

The Measurement Minute #17 with Gary Angel : Analytic Reporting   Scrapping your existing reporting is often job #1 when it comes to building analytics culture. And to replace all that inb...

August 7, 2018

By Gary Angel

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What to do When Your Executives Don’t Understand Data : The Measurement Minute #16 w. Gary Angel

The Measurement Minute #16 with Gary Angel : Addressing Executive's Lack of Analytics Knowledge   Lots of senior folks aren't very data literate and came up through the ranks when that was...

July 31, 2018

By Gary Angel

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Asking for Experiments : The Measurement Minute #15 w. Gary Angel

The Measurement Minute #15 with Gary Angel : Experimentation is about far more than image A vs. Image B   Part of a great analytics culture is getting everyone to think - why don't we test...

July 27, 2018

By Gary Angel

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Questions Not Answers : The Measurement Minute #14 w. Gary Angel

The Measurement Minute #14 with Gary Angel : Why Giving Executives Questions not Answers Builds Analytics Culture   You've surely experienced the pain of the Executive driven data fire-dri...

July 20, 2018

By Gary Angel

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