(Safely) Reopen Retail! DM Launches Occupancy Alerting App
Not long after coronavirus began to shut down many of the stores, events and venues that we are privileged to measure, Digital Mortar began to consider ...
Not long after coronavirus began to shut down many of the stores, events and venues that we are privileged to measure, Digital Mortar began to consider ...
The Measurement Minute by Gary Angel If you're really good at measuring horse-racing, are you obligated to also measure horses? It doesn't seem like it, but I find myself wishing that gr...
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
The Measurement Minute by Gary Angel Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Measurement Minute with Gary Angel The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...
The Measurement Minute by Gary Angel You can't use a protected variable in a model and you shouldn't use a proxy for it either. But how do you decide what's a proxy and what isn't given ...