What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel

By Gary Angel

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October 2, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store

 

Measuring the impact of out-of-stock conditions is kind of like assortment analysis but with the additional complexity of in-store measurement to control for localization and seasonal progression and digital analytics to measure shifts to online. PoS analytics, in-store shopper measurement and digital analytics? No wonder I love this problem.

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