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Constructing a Behavioral Segmentation in DM1

The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...

January 23, 2024

By Gary Angel

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Designing a Behavioral Segmentation for DM1

My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....

January 16, 2024

By Gary Angel

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Exclusivity: The Super Power of the Segmentation Set

Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...

January 12, 2024

By Gary Angel

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Crowd Analytics Segmentation Capabilities

Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...

November 7, 2023

By Gary Angel

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Fixing KPIs with Segmentation

My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...

October 30, 2023

By Gary Angel

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The Strange Case of the Misinterpreted KPI

The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...

October 23, 2023

By Gary Angel

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People-Measurement, Visit Segmentation and Intentionality

Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...

October 17, 2023

By Gary Angel

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People-Measurement Analytics: Journey Tracking

Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...

October 4, 2023

By Gary Angel

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People-Measurement Analytics: It all starts with heatmapping

In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...

September 27, 2023

By Gary Angel

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