The Cans and Cant’s of Bluetooth Associate Tracking
The Measurement Minute with Gary Angel Bluetooth is a go to technology for Associate Tracking. It's easy to implement and deploy and provide continuous tracking at the equivalent of 3 FP...
Labor Tracking with Bluetooth (BLE)
The Measurement Minute with Gary Angel WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work very well indeed....
Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies
If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...
Electronics and Camera: Complementary People-Tracking Technologies
The Measurement Minute by Gary Angel Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...
Electronic People-Tracking Technology: Strengths and Weaknesses
The Measurement Minute by Gary Angel Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...
An Overview of Electronic Geolocation Analytics and People Measurement
In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...
Electronic Sensor People-Tracking Technology
The Measurement Minute by Gary Angel Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...
The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes
The Measurement Minute by Gary Angel Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get their own election p...
People Measurement Camera Technology
Camera is the single most common and probably the most powerful people-measurement technology currently deployed. And the most common type of camera for people measurement is a stereoscopic, ceiling ...