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Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic.   Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...

June 26, 2018

By Gary Angel

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Lessons Learned from a Long Career in Analytics : The Measurement Minute #7 w. Gary Angel

The Measurement Minute #7 with Gary Angel : Lessons Learned from a Long Career in Analytics   Introducing a series of minutes on enterprise analytics - what's hard about doing analytics an...

June 25, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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A Conversation Beats a Monologue : The DA Hub : Measurement Minute #5 w. Gary Angel

The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...

June 12, 2018

By Gary Angel

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Measurement Minute #4 w. Gary Angel : GDPR is Y2K for Attorneys

The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.

June 6, 2018

By Gary Angel

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The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy

The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.

June 4, 2018

By Gary Angel

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The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs

The Measurement Minute with Gary Angel, CEO of Digital Mortar.   Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...

June 1, 2018

By Gary Angel

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The Measurement Minute w Gary Angel : Introduction : Number 1

A set of very short takes on all things analytics. From basic measurement principles to advanced digital analytics to the latest in shopper journey measurement and enterprise analytics transformation...

May 30, 2018

By Gary Angel

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