The Measurement Minute #16 with Gary Angel : Addressing Executive's Lack of Analytics Knowledge Lots of senior folks aren't very data literate and came up through the ranks when that was...
The Measurement Minute #15 with Gary Angel : Experimentation is about far more than image A vs. Image B Part of a great analytics culture is getting everyone to think - why don't we test...
The Measurement Minute #14 with Gary Angel : Why Giving Executives Questions not Answers Builds Analytics Culture You've surely experienced the pain of the Executive driven data fire-dri...
The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...
The Measurement Minute #12 with Gary Angel : Making VoC Reporting Better Voice of Customer reporting is the neglected step-child in the BI/Enterprise Reporting world. It shouldn't be tha...
The Measurement Minute #11 with Gary Angel : Change is Good Far too many VoC programs are essentially static - asking the same questions over and over and over. Stop thinking scoreboard ...
The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metric...
The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren't looking at the right stuff for driving enterprise strategy, what is the right stuff?
The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic. Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...