An Overview of In-Store Tracking Technology
How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...
Measuring Public Spaces: Customer Journey Tracking in Airports and other Public Venues
For this last stop in my whirlwind tour of customer journey tracking outside retail, I picked airports as a prototypical example of a public space. Airports are large, complex spaces with key chokepo...
Get your analytics BLISS on: Customer Journey Tracking in Hospitality
Ah to be at a resort. And not just for the sun, the swimming, the beaches and the drinking…it’s the measurement opportunities that really appeal. When it comes to physical journey measurement, re...
Ground Zero in the Retail Apocalypse: Malls and Mall Analytics
Overbuilt. Underused. Under-siege. Mall traffic has declined precipitously in the last decade and the need to aggressively drive traffic via better experience is a matter of plain survival. That need...
Sports Analytics, Stadium Analytics and Sports CRM
Optimizing stores is the obvious and primary use-case for the new set of technologies that provide measurement around customer movement through physical spaces. But any reasonably complicated space u...
Taking In-Store Measurement…Outside the Store
In my last few posts, I explained what in-store journey analytics is, described the basics of the technology and the data collection used, and went into some detail about its potential business uses....
Optimizing Retail: Competitive Advantage and In-Store Customer Analytics
Five years ago, there was a battle being waged in the sporting world between analytics and “traditional” forms of expertise. That battle is pretty much over. Both sides won. Each is essential and...
Customer Journey Tracking and Building Customer Strategy
I've detailed five different ways that in-store customer journey tracking drives store improvement: from optimizing store merchandising to improving in-store digital experiences and tuning omni-chann...
Practical Steps to Building an Analytics Culture
Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...