Practical Steps to Building an Analytics Culture
Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...
Building Analytics Culture – One Decision at a Time
In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, ...
Optimizing the Omni-Channel Experience with In-store Customer Tracking
While digital experiences are just beginning to penetrate the physical store, the customer’s integration of digital and physical shopping behaviors is already robust. If you have bricks & morta...
Bringing Digital Experiences into the Store (With In-Store Tracking)
In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences. But we haven’t left digital entirely behind. I...
The Strategic Uses of In-Store Customer Journey Measurement
Store layout, promotion and staff optimization are the immediate and obvious ways to use the core data from customer journey analytics. Together, they comprise the “you” part of the equation – ...
Optimizing Associates: From Forecasting Hours to Building Better Teams
If store layout/merchandising and promotion planning are the core applications for in-store customer journey measurement, staff optimization is their neglected and genius offspring. For most retail s...
The Uses of In-store Customer Journey Data – Store Marketing
I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capabil...
The Uses of In-Store Customer Journey Data: Store Layout & Merchandising
In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...
The New Frontier in Customer Journey Optimization – Measuring the In-store Experience
What is In-Store Customer Journey Data? Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analy...