I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capabil...
In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...
What is In-Store Customer Journey Data? Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analy...
At Digital Mortar, I'm committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodi...
“It’s a dangerous business,” says Bilbo Baggins, “going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to....
In the last few months I’ve been spending quite a bit of time thinking about the challenges in physical retail – stores. I’m going to be talking much more about that in the months to come, but ...
Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital transformation discussion. After all, there’s plenty of evidence ...
Forecasting is a foundational activity in analytics and is a fundamental part of everyone’s personal mental calculus. At the simplest level, we live and work constantly using the most basic forecas...