The Measurement Minute with Gary Angel Attribution is one of the most challenging endeavors in marketing analytics. It's a problem I failed at a few times back at Semphonic and EY - and ...
I hate lines. I always have. Is there any time or any place where standing in line is the best thing you could be doing? Pretty much no. But lines are hard to avoid. We live in a resource constrained...
Bluetooth Badges are one of the go to techniques for Associate tracking. They cover a wide-range of use-cases and are inexpensive to deploy, making them an attractive option of most forms of labor tr...
The Measurement Minute with Gary Angel Bluetooth is a go to technology for Associate Tracking. It's easy to implement and deploy and provide continuous tracking at the equivalent of 3 FP...
The Measurement Minute with Gary Angel WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work very well indeed....
If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...
The Measurement Minute by Gary Angel Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...
The Measurement Minute by Gary Angel Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...
In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...