Solving the Display Interaction Problem
The Measurement Minute with Gary Angel Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...
ML Model Coherence
The Measurement Minute by Gary Angel When you use human annotation or data factory techniques to create ML training data, there's always a risk that your training data won't match the re...
Scenes from an Analytics Journey
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
Loss Prevention and Shopper Analytics
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
Prepping Geo-Location Data for Machine Learning
In my last two posts, I described the techniques we used to create and enhance an ML data set for supervised learning. In my next post, we finally get to the really fun stuff – building models. But...
GeoLocation Positional Accuracy and Its Challenges
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
An In-Store Shopper Measurement Technology Decision-Tree
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
In-Store Measurement Technologies: Finding the Right Technology for Your Space
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...