SOM vs. SBC in IoT (sheesh!)
The Measurement Minute with Gary Angel It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...
Getting Edgy – An Introduction to IoT Computing
The Measurement Minute by Gary Angel Technologies are only really interesting after they've passed through their time on the hype cycle. Here at Digital Mortar, we tried as hard as we co...
Solving the Display Interaction Problem
The Measurement Minute with Gary Angel Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...
The Optical AI Revolution
The Measurement Minute with Gary Angel Store Measurement with camera has been challenged by the cost and the capability to follow shoppers from camera to camera. Edge-based AI coupled wi...
Loss Prevention and Shopper Analytics
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
Floors and Boundaries and GeoLocation, Oh My
One of the real pain-points with electronic-based geo-location is separating out pass-by traffic from shoppers IN the store and handling multi-floor locations. This seems trivial, but it isn’t. It�...
Don’t be a Friggin Moron – Choosing a Cloud Provider for Retailers : The Measurement Minute #47 w. Gary Angel
The Measurement Minute #47 with Gary Angel : Don't be a Friggin Moron - Choosing a Cloud Provider for Retail Some IT decisions aren't really about IT. And if you're a retailer, choosing ...
Building a Data Factory for ML Learning
There’s a rich history around the idea of data augmentation for Machine Learning. If you have a library of images you want to train a model on, you can use simple image manipulation techniques to c...
Supervision Required: Why all the data in the world may not be enough
We use a variety of sensors to track shopper movement in stores. And to do that more accurately, we re-engineered our processes to take advantage of machine learning. You can get the full skinny on t...