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What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store   Measuring the impact of out-of-stock conditions is kind of like a...

October 2, 2018

By Gary Angel

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Getting Queue Measurement Very Wrong

Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...

September 28, 2018

By Gary Angel

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Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel

The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance   Intuitively, you know that out-of-stock conditions in the store impact per...

September 26, 2018

By Gary Angel

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The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel

The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution   So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...

September 19, 2018

By Gary Angel

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Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it's certain that some of it leads ...

September 17, 2018

By Gary Angel

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Measuring Queue Times with Xovis Cameras

The Problem Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...

August 28, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy

The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.

June 4, 2018

By Gary Angel

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