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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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The Impact of Store Measurement Technology on Shopper Sample

The Measurement Minute with Gary Angel   The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...

September 22, 2019

By Gary Angel

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Building a Thoughtful Store Sample

The Measurement Minute with Gary Angel   Given that it's often too expensive to install IoT-based people measurement fleet-wide, the challenge becomes deciding which stores to measure. Tha...

September 18, 2019

By Gary Angel

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The One IoT Headache Everyone Shares

The Measurement Minute by Gary Angel   When you put devices in the field, you open up a whole Christmas-tree full of boxes of IT problems. There is nothing - and I mean nothing - more frus...

August 11, 2019

By Gary Angel

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The Power Dynamics of IoT

The Measurement Minute with Gary Angel   With great power comes great...power demand. Why the desire for edge-based compute power is double-edged sword. Almost every IoT installation has t...

June 7, 2019

By Gary Angel

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Compute Power on the Edge

The Measurement Minute by Gary Angel   The biggest change in Edge-based computing is the type of development that the new generation of SBCs and SOMs allows. Bottom line is that they make ...

June 3, 2019

By Gary Angel

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SOM vs. SBC in IoT (sheesh!)

The Measurement Minute with Gary Angel   It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...

May 30, 2019

By Gary Angel

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Getting Edgy – An Introduction to IoT Computing

The Measurement Minute by Gary Angel   Technologies are only really interesting after they've passed through their time on the hype cycle. Here at Digital Mortar, we tried as hard as we co...

May 30, 2019

By Gary Angel

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