Testing Ideas for Display Measurement
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
Merchandising Analytics: Measuring In-Store Displays
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Impact of Store Measurement Technology on Shopper Sample
The Measurement Minute with Gary Angel The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...
Building a Thoughtful Store Sample
The Measurement Minute with Gary Angel Given that it's often too expensive to install IoT-based people measurement fleet-wide, the challenge becomes deciding which stores to measure. Tha...
The One IoT Headache Everyone Shares
The Measurement Minute by Gary Angel When you put devices in the field, you open up a whole Christmas-tree full of boxes of IT problems. There is nothing - and I mean nothing - more frus...
The Power Dynamics of IoT
The Measurement Minute with Gary Angel With great power comes great...power demand. Why the desire for edge-based compute power is double-edged sword. Almost every IoT installation has t...
Compute Power on the Edge
The Measurement Minute by Gary Angel The biggest change in Edge-based computing is the type of development that the new generation of SBCs and SOMs allows. Bottom line is that they make ...
SOM vs. SBC in IoT (sheesh!)
The Measurement Minute with Gary Angel It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...
Getting Edgy – An Introduction to IoT Computing
The Measurement Minute by Gary Angel Technologies are only really interesting after they've passed through their time on the hype cycle. Here at Digital Mortar, we tried as hard as we co...