Loss Prevention and Shopper Analytics
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
Floors and Boundaries and GeoLocation, Oh My
One of the real pain-points with electronic-based geo-location is separating out pass-by traffic from shoppers IN the store and handling multi-floor locations. This seems trivial, but it isn’t. Itâ...
Don’t be a Friggin Moron – Choosing a Cloud Provider for Retailers : The Measurement Minute #47 w. Gary Angel
The Measurement Minute #47 with Gary Angel : Don't be a Friggin Moron - Choosing a Cloud Provider for Retail Some IT decisions aren't really about IT. And if you're a retailer, choosing ...
Building a Data Factory for ML Learning
There’s a rich history around the idea of data augmentation for Machine Learning. If you have a library of images you want to train a model on, you can use simple image manipulation techniques to c...
Supervision Required: Why all the data in the world may not be enough
We use a variety of sensors to track shopper movement in stores. And to do that more accurately, we re-engineered our processes to take advantage of machine learning. You can get the full skinny on t...
GeoLocation Positional Accuracy and Its Challenges
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
Bringing Machine Learning to Store Analytics
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
An In-Store Shopper Measurement Technology Decision-Tree
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
In-Store Measurement Technologies: Finding the Right Technology for Your Space
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...