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Occupancy Management : Accuracy is Everything

To re-open safely, you need to manage occupancy. And you need to prove you’re doing it responsibly. There are lots of door-counting solutions on the market. But how accurate are they?   ...

August 28, 2020

By Gary Angel

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Occupancy Management for Colleges: Case-Study

Challenge A top rated private liberal arts college was looking to safely reopen to students.  Real-time occupancy monitoring was a critical need for Covid re-opening, particularly in the main din...

August 26, 2020

By Gary Angel

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Real-time People Counting

Most people-counting software on the market lives firmly in the batch world. And that’s okay. For many analytics purposes, you need to know what’s happened over days, weeks or months. Knowing wha...

August 25, 2020

By Gary Angel

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Realtime Occupancy Management

Google Analytics might be the single best behavioral analytics tool ever built. It’s streamlined, elegant, very capable and incredibly user-friendly. It also happens to be free. So it’s no surpri...

August 24, 2020

By Gary Angel

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Applied Display Analytics : Operationalizing Test & Measure for Display

One question I often get when people first start thinking about display analytics boils down to "why should we care – especially if we sell other people’s stuff?"   It’s a fair quest...

August 21, 2020

By Gary Angel

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Display and Merchandising Analytics in the Store

You have a new display. A feature table. A shoe wall. An endcap. And you want to know if it’s working. You can and should measure product sales. But that tells you nothing about opportunity or conv...

August 19, 2020

By Gary Angel

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Technology Choices for Measuring People-Based Processes

The Measurement Minute by Gary Angel   If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...

July 20, 2020

By Gary Angel

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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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