blog-img

Applied Display Analytics : Operationalizing Test & Measure for Display

One question I often get when people first start thinking about display analytics boils down to "why should we care – especially if we sell other people’s stuff?"   It’s a fair quest...

August 21, 2020

By Gary Angel

blog-img

Display and Merchandising Analytics in the Store

You have a new display. A feature table. A shoe wall. An endcap. And you want to know if it’s working. You can and should measure product sales. But that tells you nothing about opportunity or conv...

August 19, 2020

By Gary Angel

blog-img

Technology Choices for Measuring People-Based Processes

The Measurement Minute by Gary Angel   If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...

July 20, 2020

By Gary Angel

blog-img

Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

blog-img

Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

blog-img

The Impact of Store Measurement Technology on Shopper Sample

The Measurement Minute with Gary Angel   The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...

September 22, 2019

By Gary Angel

blog-img

Building a Thoughtful Store Sample

The Measurement Minute with Gary Angel   Given that it's often too expensive to install IoT-based people measurement fleet-wide, the challenge becomes deciding which stores to measure. Tha...

September 18, 2019

By Gary Angel

blog-img

The One IoT Headache Everyone Shares

The Measurement Minute by Gary Angel   When you put devices in the field, you open up a whole Christmas-tree full of boxes of IT problems. There is nothing - and I mean nothing - more frus...

August 11, 2019

By Gary Angel

blog-img

The Power Dynamics of IoT

The Measurement Minute with Gary Angel   With great power comes great...power demand. Why the desire for edge-based compute power is double-edged sword. Almost every IoT installation has t...

June 7, 2019

By Gary Angel

Search

1 4 5 6 7 8 11