Alerting in People-Measurement
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...
Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection
The Measurement Minute with Gary Angel A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...
Real-time People Measurement: Analytics and a Whole Lot More
The Measurement Minute with Gary Angel Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people-measurem...
Store Associate Metrics
The Measurement Minute by Gary Angel Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...
Retail Associate Measurement Strategies
The Measurement Minute by Gary Angel Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...
Creating an Institutional Memory of the Store Layout
The Measurement Minute by Gary Angel Knowing the state of the store is essential for shopper journey analytics. You have to know what's in the store and where it us. Otherwise, shopper j...
The STARs Clock: A Data Visualization for Associate Optimization
We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look. Why is STARS data ...