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Measuring Shopper Quality with Behavioral Analytics and People Measurement

The Measurement Minute by Gary Angel   A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...

February 23, 2022

By Gary Angel

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Real-time Queue Management and Alerting Customization

The Measurement Minute by Gary Angel   While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...

February 2, 2022

By Gary Angel

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Alerting in People-Measurement

The Measurement Minute by Gary Angel   Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...

January 25, 2022

By Gary Angel

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Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1

Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...

January 13, 2022

By Gary Angel

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Associate Measurement in Retail Stores

Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...

December 14, 2021

By Gary Angel

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Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection

The Measurement Minute with Gary Angel   A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...

December 8, 2021

By Gary Angel

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Real-time People Measurement: Analytics and a Whole Lot More

The Measurement Minute with Gary Angel Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people-measurem...

November 30, 2021

By Gary Angel

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Store Associate Metrics

The Measurement Minute by Gary Angel   Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...

November 2, 2021

By Gary Angel

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Retail Associate Measurement Strategies

The Measurement Minute by Gary Angel   Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...

October 13, 2021

By Gary Angel

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