The Cans and Cant’s of Bluetooth Associate Tracking
The Measurement Minute with Gary Angel Bluetooth is a go to technology for Associate Tracking. It's easy to implement and deploy and provide continuous tracking at the equivalent of 3 FP...
Labor Tracking with Bluetooth (BLE)
The Measurement Minute with Gary Angel WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work very well indeed....
Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies
If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...
Electronics and Camera: Complementary People-Tracking Technologies
The Measurement Minute by Gary Angel Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...
Electronic People-Tracking Technology: Strengths and Weaknesses
The Measurement Minute by Gary Angel Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...
An Overview of Electronic Geolocation Analytics and People Measurement
In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...
Electronic Sensor People-Tracking Technology
The Measurement Minute by Gary Angel Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...
People Measurement Camera Technology
Camera is the single most common and probably the most powerful people-measurement technology currently deployed. And the most common type of camera for people measurement is a stereoscopic, ceiling ...
Potential and Peril : Using Camera for Advanced People Tracking Applications
The Measurement Minute by Gary Angel Ghosting, stitching and matrixing are the three big gotchas when you try to use people-counting cameras for more than door-counting. It's true that p...