I've detailed five different ways that in-store customer journey tracking drives store improvement: from optimizing store merchandising to improving in-store digital experiences and tuning omni-chann...
While digital experiences are just beginning to penetrate the physical store, the customer’s integration of digital and physical shopping behaviors is already robust. If you have bricks & morta...
In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences. But we haven’t left digital entirely behind. I...
Store layout, promotion and staff optimization are the immediate and obvious ways to use the core data from customer journey analytics. Together, they comprise the “you” part of the equation – ...
If store layout/merchandising and promotion planning are the core applications for in-store customer journey measurement, staff optimization is their neglected and genius offspring. For most retail s...
I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capabil...
In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...
What is In-Store Customer Journey Data? Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analy...
At Digital Mortar, I'm committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodi...