blog-img

Accurate People Counting In Malls and Events – It’s not as easy as you might think

We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...

April 6, 2018

By Gary Angel

blog-img

Mobile App GeoLocation: Enabling Accurate In-Store Shopper Tracking without Adding Hardware

The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measur...

March 28, 2018

By Gary Angel

blog-img

Using Your Existing Store WiFi for Shopper Measurement

The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...

March 20, 2018

By Gary Angel

blog-img

Please Don’t Ask Us This Question!

I had a sales conversation a little while back where the client told me they were looking to be able to “tell which direction someone went when they came through the door.” And I remember thinkin...

March 1, 2018

By Gary Angel

blog-img

The Role of General Purpose BI & Data Viz Tools for In-Store Location Analytics and Shopper Measurement

One of the most important questions in analytics today is the role for bespoke measurement and analytics versus BI and data visualization tools. Bespoke measurement tools provide end-to-end measureme...

February 21, 2018

By Gary Angel

blog-img

DM1: “How-To” Videos for Product Training

Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...

February 12, 2018

By Gary Angel

blog-img

A Peek Into the Future of Store Analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new ...

February 12, 2018

By Gary Angel

blog-img

Bringing Real-Time Analytics to the Store

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...

February 12, 2018

By Gary Angel

blog-img

“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform

Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...

February 3, 2018

By Gary Angel

Search

1 2 3 6