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Information is Beautiful…Is Insight? : The Measurement Minute #36 w. Gary Angel

The Measurement Minute #36 with Gary Angel : Information is Beautiful...Is Insight?   The 2018 Information is Beautiful Awards have their nominating class - and there are some real knock-o...

November 13, 2018

By Gary Angel

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Tis the Season to Crush Our Forecasts : The Measurement Minute #34 w. Gary Angel

The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts   Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...

November 8, 2018

By Gary Angel

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A Good Night for the Expert : The Measurement Minute #35 w. Gary Angel

The Measurement Minute #35 with Gary Angel : A Good Night for the Experts   If you followed the run-up to last night's election closely, you probably weren't too surprised. Most of the top...

November 7, 2018

By Gary Angel

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Catastrophic Prediction – It’s Not as Bad as it Sounds : The Measurement Minute #33 w. Gary Angel

The Measurement Minute #33 with Gary Angel : Catastrophic Prediction - It's Not as Bad as it Sounds   It's nearly impossible to predict the timing and nature of anomalous events - whether ...

November 5, 2018

By Gary Angel

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Predicting Outliers : The Measurement Minute #32 w. Gary Angel

The Measurement Minute #32 with Gary Angel : Predicting Outliers   Outliers are inherently anomalous. So predicting them is pretty much impossible. But you can build a model to help you un...

November 1, 2018

By Gary Angel

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Outliers and Predictive Modeling : The Measurement Minute #31 w. Gary Angel

The Measurement Minute #31 with Gary Angel : Outliers and Predictive Modeling   My favorite session at the Digital Analytics Hub turned out be a conversation around Predictive Modeling tha...

October 29, 2018

By Gary Angel

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PPT and Data Presentations – I Break Up with Bullets : The Measurement Minute #30 w. Gary Angel

The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets.   I'm just back from three days of conversations at the Digital Analytics Hub and start a...

October 29, 2018

By Gary Angel

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An In-Store Shopper Measurement Technology Decision-Tree

Making the Right Choice for Measurement Store Traffic and Shopper Journey   My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...

October 25, 2018

By Gary Angel

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In-Store Measurement Technologies: Finding the Right Technology for Your Space

There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...

October 9, 2018

By Gary Angel

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