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In-Store Measurement Technologies: Finding the Right Technology for Your Space

There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...

October 9, 2018

By Gary Angel

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Sokol Squared – What Business Can Learn from Mindless, Gender Studies Hoax Papers : The Measurement Minute #29 w. Gary Angel

The Measurement Minute #29 with Gary Angel : Sokol Squared - What Business can Learn from Mindless Gender-Studies Hoax Papers.   You may have heard the hullabaloo around 3 academic hoaxste...

October 8, 2018

By Gary Angel

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What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store   Measuring the impact of out-of-stock conditions is kind of like a...

October 2, 2018

By Gary Angel

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Getting Queue Measurement Very Wrong

Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...

September 28, 2018

By Gary Angel

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Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel

The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance   Intuitively, you know that out-of-stock conditions in the store impact per...

September 26, 2018

By Gary Angel

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The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel

The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution   So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...

September 19, 2018

By Gary Angel

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Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it's certain that some of it leads ...

September 17, 2018

By Gary Angel

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Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel

The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement   Even seemingly simple real-world tasks like queue measurement turn out to have all s...

September 10, 2018

By Gary Angel

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Getting Attribution Right : The Measurement Minute #23 w. Gary Angel

The Measurement Minute #23 with Gary Angel : Getting Attribution Right   So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...

September 7, 2018

By Gary Angel

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