Full-Funnel Display Analytics
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Basics of Display Measurement
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
Merchandising Analytics: Measuring In-Store Displays
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism
The Measurement Minute with Gary Angel The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...
Screening Off – The right answer for thinking about model bias
The Measurement Minute by Gary Angel You can't use a protected variable in a model and you shouldn't use a proxy for it either. But how do you decide what's a proxy and what isn't given ...
The Problem of Correlation: Why you don’t need to have a variable to use it
The Measurement Minute by Gary Angel If a model didn't use gender as a variable, it can't be gender-biased...right? Totally wrong. Because correlations to protected variables are everywh...
The Apple Card and Model Bias : It’s not so easy to tell if a model is biased
The Measurement Minute by Gary Angel Most people probably think it's a slam dunk to decide if a model is biased against a protected class. It isn't. Because age, gender and race are deep...
Fixing Overly Tactical Metrics: Content Consumption Part II
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...
Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics
The Measurement Minute by Gary Angel Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...