Measuring Pass-by Traffic to the Store and In the Store
The Measurement Minute by Gary Angel Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...
Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial
The Measurement Minute by Gary Angel There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...
Getting Started with In-Store Metrics : Area Foot Traffic
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...
The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
Reporting and Dashboarding for In-Store Analytics
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
Post-Covid Planning and In-Store Analytics
The Measurement Minute by Gary Angel The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to ...
Comparison of People-Tracking Technologies for In-Store Analytics
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
Using People-Measurement Cameras for Loss Prevention
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...