Fixing Overly Tactical Metrics: Content Consumption Part II

By Gary Angel

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December 2, 2019

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel

 

If Views is overly tactical and encourages click-bait content, what’s the right metric to replace it? Here are three strategies (all with relevance in other areas) that can help: measure consumption by target audience (which implies measuring audience), focus on subsequent consumption lift, and use target audience as a denominator to create share metrics.

 

 

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