Lessons from the MoviePass Deathwatch : The Measurement Minute #20 w. Gary Angel

By Gary Angel

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August 15, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #20 with Gary Angel : Lessons from the MoviePass Deathwatch

 

You probably know MoviePass as the too good to be true unlimited movies for $10 a month service. But you may not know that their parent company is an analytics firm. So how is it possible that they so misread the customer lifetime value story and did such a poor job finding a sustainable plan?

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