The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel
By Gary Angel|
September 19, 2018
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution
So you want to include store shopper data in your attribution analysis. What’s the appropriate tech? The Measurement Minute explains how and where our own DM1 platform fits in (it’s not an attribution system per se), why you think about Google, and what’s wrong with Wifi attribution solutions.