The Analytics Nexus : The Measurement Minute #45 w. Gary Angel
The Measurement Minute #45 with Gary Angel : The Analytics Nexus Free. Online. Slack. Cutting-edge analytics. That's a pretty great formula for a digital analytics conference. ...
Operationalizing ML : The Measurement Minute #44 w. Gary Angel
The Measurement Minute #44 with Gary Angel : Operationalizing ML Like most things, we tend to focus on the fun and interesting part of machine learning - creating models. But in many res...
Supervision Required: Why all the data in the world may not be enough
We use a variety of sensors to track shopper movement in stores. And to do that more accurately, we re-engineered our processes to take advantage of machine learning. You can get the full skinny on t...
The Funnel is Dead : The Measurement Minute #43 w. Gary Angel
The Measurement Minute #43 with Gary Angel : The Funnel is Dead Customer Journey's are mostly thought of as a linear funnel. It's a common-sense view that helps make a complicated proces...
GeoLocation Positional Accuracy and Its Challenges
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
Giving Your ML a Helping Hand with Meta-data : The Measurement Minute #42 w. Gary Angel
The Measurement Minute #42 with Gary Angel : Giving Your ML a Helping Hand with Meta-data Adding context and data based on your existing data is a technique as old as analytics. Just bec...
Bringing Machine Learning to Store Analytics
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
Making Small Data Sets BIGGER : The Measurement Minute #41 w. Gary Angel
The Measurement Minute #41 with Gary Angel : Making Small Data Sets BIGGER Supervised Learning data sets are often hard to come by and have to be created manually. That often means they ...
Real Analysts Don’t Complain About Too Much Data : The Measurement Minute #40 w. Gary Angel
The Measurement Minute #40 with Gary Angel : Small Data Sets are the Real Plague of an Analyst's Existence We hear a lot about having too much data. But not from analysts - and particula...