Please Don’t Ask Us This Question!
I had a sales conversation a little while back where the client told me they were looking to be able to “tell which direction someone went when they came through the door.” And I remember thinkin...
The Role of General Purpose BI & Data Viz Tools for In-Store Location Analytics and Shopper Measurement
One of the most important questions in analytics today is the role for bespoke measurement and analytics versus BI and data visualization tools. Bespoke measurement tools provide end-to-end measureme...
DM1: “How-To” Videos for Product Training
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
A Peek Into the Future of Store Analytics
We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new ...
Bringing Real-Time Analytics to the Store
When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...
“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
A Year in Store Analytics
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...
The State of Store Tracking Technology
The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...
In-Store Data Collection Technology: Picking a Winner
Data collection technology is at the heart of in-store customer location analytics. In my past two posts, I’ve described some of the cool analytics and measurement that our second release of DM1 br...