There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Measurement Minute #29 with Gary Angel : Sokol Squared - What Business can Learn from Mindless Gender-Studies Hoax Papers. You may have heard the hullabaloo around 3 academic hoaxste...
The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store Measuring the impact of out-of-stock conditions is kind of like a...
Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance Intuitively, you know that out-of-stock conditions in the store impact per...
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers With all that digital advertising, it's certain that some of it leads ...
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement Even seemingly simple real-world tasks like queue measurement turn out to have all s...
The Measurement Minute #23 with Gary Angel : Getting Attribution Right So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...