DM1: “How-To” Videos for Product Training
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
An Easy Introduction to Location Analytics in the Store
My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...
What’s Wrong with In-Store Tracking Measurement
I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to ...
An Overview of In-Store Tracking Technology
How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...
Practical Steps to Building an Analytics Culture
Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...
Building Analytics Culture – One Decision at a Time
In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, ...
Big Data Forecasting
Forecasting is a foundational activity in analytics and is a fundamental part of everyone’s personal mental calculus. At the simplest level, we live and work constantly using the most basic forecas...