The Measurement Minute #11 with Gary Angel : Change is Good Far too many VoC programs are essentially static - asking the same questions over and over and over. Stop thinking scoreboard ...
The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metric...
The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren't looking at the right stuff for driving enterprise strategy, what is the right stuff?
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...
The Measurement Minute with Gary Angel, CEO of Digital Mortar. Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far. ...
My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to deriv...