Machine Learning and Store Analytics
Last week I spoke in Toronto at a Symposium focused on Machine Learning to describe what we’ve done and are trying to do with Machine Learning (ML) in our DM1 platform and with store analytics in g...
Accurate People Counting In Malls and Events – It’s not as easy as you might think
We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...
Mobile App GeoLocation: Enabling Accurate In-Store Shopper Tracking without Adding Hardware
The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measur...
Using Your Existing Store WiFi for Shopper Measurement
The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...
Please Don’t Ask Us This Question!
I had a sales conversation a little while back where the client told me they were looking to be able to “tell which direction someone went when they came through the door.” And I remember thinkin...
DM1: “How-To” Videos for Product Training
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
An Easy Introduction to Location Analytics in the Store
My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...
What’s Wrong with In-Store Tracking Measurement
I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to ...
An Overview of In-Store Tracking Technology
How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...