In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to ...
Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...
The Measurement Minute by Gary Angel It's hard to tell one conference from another - especially online. Because one corporate presentation is kind of like another. But to me, the Digital...
At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...