Seeing into the Soul of the Shopper
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
A Conversation Beats a Monologue : The DA Hub : Measurement Minute #5 w. Gary Angel
The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...
Measurement Minute #4 w. Gary Angel : GDPR is Y2K for Attorneys
The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.
The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.
The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs
The Measurement Minute with Gary Angel, CEO of Digital Mortar. Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...
The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far. ...
Machine Learning and Optimal Store Path
My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to deriv...
Machine Learning and Store Analytics
Last week I spoke in Toronto at a Symposium focused on Machine Learning to describe what we’ve done and are trying to do with Machine Learning (ML) in our DM1 platform and with store analytics in g...
Accurate People Counting In Malls and Events – It’s not as easy as you might think
We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...