The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...
At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...
The Measurement Minute by Gary Angel A few posts back the Measurement Minute explained why using Loss Prevention Cameras for people-tracking is tempting but usually not the right solutio...
The Measurement Minute by Gary Angel I recently talked with Mark Shekleton about Smart Seal - his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers b...
The Measurement Minute by Gary Angel There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it's one of the mo...